Master of the Month – Simon Green, Green Rock

As champions of men, SCRUBD are passionate about helping men to be masters in every area of their life. Every month we interview a true master, or in this case two, who are making a difference in the world around them.

This month we are interviewing Simon Green, Founder and CEO of Green Rock, a leading independent Production Agency in London.

1. What was your motivation to start your own Production Agency? Did you always have the goal of owning your own business?

When I was about 12 years old I would tell my friends that when grow up I would make films and run my own production company one day. Given that I didn’t even know what a producer did back then let alone a production company, I think my passion was blind however I had a love for films & TV and pretty quickly I wanted to understand how things were made. After university I found I had a skill as an editor, and I loved the craft of telling stories with pictures and sound. But I also realised that the media business is very tough and if I wanted to reach my ambitions I was going to have to create my own opportunities so I started my own business. Green Rock was born in 2008 so when I look at the journey over the last decade and where we are now, surrounded by incredibly talented people, I have to pinch myself.

2. In June this year you launched a new Studio building on top of an already impressive suite of services. How important is innovation for your business?


Innovation is the most important thing for any business and it should be at the heart of your culture as it brings the best out of every team. Without it, your business sits on quicksand and will sink, but you must keep an eye out for the opportunities. TOG Studios is a great example of how two businesses can come together through innovation to create something that has never been done before.

Traditional studios in central London have all closed to move further out, and yet the demand for brands to communicate through video content has never been higher. We had the idea, and saw the opportunity, to add a flexible studio to our existing production and post-production services and who better to do that with than the leading shared office space business, The Office Group (TOG), whom we already had a great relationship with. TOG Studios launched in Henry Wood House, just next to the BBC on Regent Street, and we are really excited that our innovation can be shared with other innovators who want to think in a digital-first way.

3. You spend a lot of time in front of clients, what does your daily grooming routine look like to ensure that you are always looking good?

I have been using SCRUBD products for a while and it has invigorated my grooming routine. I use the soap daily (and even take on to the gym) and also use the exfoliator to really scrub my face. I have also returned back to wet shaving because I love the shaving cream so much, and I always follow up with the Face Serum (which is my favourite product and feels amazing) and the energising moisturiser. MY wife laughs at me now as I take longer in the bathroom – but she also appreciates the results (I hope)

4. What is the biggest challenge that you have faced whilst building your own business?

I think when you grow any team the challenge is maintaining a great culture and motivation. I will defer to the late, great Steve Jobs who said – “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do. A big challenge for me was letting go of control, admitting my limitations, and empowering others by saying “your better at this than me”. Sometimes its hard to , but the results are very visible. Green Rock has gone from strength to strength and the people that join Green Rock have stayed, or they return when we ask them to, and I think that speaks volumes as they feel valued by us and motivated to do great things.

5. What do you wish you knew when you were first starting that you know now?

More people want you to succeed then see you fail – even though it doesn’t feel like that when you start a business. The sooner you cement great relationships with clients, suppliers and your bank the more confidence you have – and confidence in yourself, your team and your business is crucial for success.

Quick Fire

How do you master your day?

Coffee, a to do list and a positive attitude

If you could have dinner with three male masters, who would they be and why?

Steven Spielberg, Richard Branson and Paul McCartney. These guys have inspired me and we can chat about my three favourite things Films, Business and Music.

The best piece of advice you have ever received?

Play nicely.