About us

We’re passionate about crafting effective, all-natural grooming products specifically for the demands of men’s skin.

Combining age-old artisanal methods with cutting-edge techniques, we use only the finest, all-natural extracts, botanicals, vitamins and essential oils to create effective, natural grooming products, leaving skin looking and feeling great, and leaving men feeling primed for more.

Just some of our Naturally Effective ingredients.

So what makes us different?

Crafted for Men

We craft our soap and skincare ranges specifically for the unique demands of men’s skin, targeting all skin types effectively and naturally.

Naturally Effective

We source effective, all-natural extracts, botanicals, vitamins and essential oils from around the world. No nasty chemicals – just naturally effective grooming.

Made in England

We work with leading experts in England to create our soap and skincare ranges, combining age-old artisan methods with cutting-edge techniques.