Our approach

We’re passionate about crafting natural grooming products for men. We’re also passionate about doing it the right way.


No Nasty Chemicals

We believe that when it comes to your skin, natural is best.
That’s why we never use parabens, SLS, artificial colours, microbeads or synthetic fragrances.

Respect the planet

We believe that we have a responsibility to the planet we live in.
That’s why we endeavour to source ingredients from environmentally-friendly and sustainable sources.

Cruelty free and Vegan

We believe that animals should never be used to produce our products.
That’s why all our products are dermatologically tested, and we never use ingredients from animal sources.